Selected work

Operators double-checked the Estimator’s numbers in Excel before deciding, because they didn’t trust them. I led the redesign of 90POE’s Estimator, a voyage profit calculator, around a KPI-first workspace. The result: 400% adoption growth.

Recruiters often had to leave the candidate profile to email, evaluate or move a candidate. I redesigned the profile and pipeline, Workable’s most-used feature, so those actions happen in place. CV uploads got 3× faster.

Designed Mart’s native grocery app for Saudi shoppers: aisle-style browsing, multi-household carts, and stock-safe checkout on one design system.

Redesigned Hertz’s booking experience across web and mobile, driving a 347% increase in time spent per visit and reducing bounce rates by 38%.