CASE STUDIES
Selected work
Complex B2B products made simple enough that people adopt them.
Maritime teams dropped Excel for the Estimator
Operators double-checked the Estimator’s numbers in Excel before deciding, because they didn’t trust them. I led the redesign of 90POE’s Estimator, a voyage profit calculator, around a KPI-first workspace. The result: 400% adoption growth.
90POE
·
2023–2024
Maritime
Pricing & KPIs
Enterprise UX
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→
Maritime teams dropped Excel for the Estimator
Operators double-checked the Estimator’s numbers in Excel before deciding, because they didn’t trust them. I led the redesign of 90POE’s Estimator, a voyage profit calculator, around a KPI-first workspace. The result: 400% adoption growth.
90POE
·
2023–2024
Maritime
Pricing & KPIs
Enterprise UX
Read case study
→
Recruiters act on candidates without leaving the profile
Recruiters often had to leave the candidate profile to email, evaluate or move a candidate. I redesigned the profile and pipeline, Workable’s most-used feature, so those actions happen in place. CV uploads got 3× faster.
Workable
·
2019–2021
HR-tech
SaaS
Workflow optimization
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→
Recruiters act on candidates without leaving the profile
Recruiters often had to leave the candidate profile to email, evaluate or move a candidate. I redesigned the profile and pipeline, Workable’s most-used feature, so those actions happen in place. CV uploads got 3× faster.
Workable
·
2019–2021
HR-tech
SaaS
Workflow optimization
Read case study
→