I’m Raphael! 👋
A Senior Product Designer and strategist specialized in B2B SaaS and Design Systems, with over 8 years of experience building intuitive, data-heavy tools.
My expertise spans UX Strategy, Accessibility, and System Architecture, enabling me to create products that are both intuitive and scalable.
Currently working as Senior Product Designer at Ninety Percent of Everything (90POE).
With over 8 years of experience in Product Design, I’ve led UX strategy and built scalable, accessible systems across B2B SaaS products in HR tech, maritime software, and enterprise tools. My work bridges usability and complexity — helping teams design faster, ship with confidence, and measure real impact.
With over 8 years of experience in Product Design, I’ve led UX strategy and built scalable, accessible systems across B2B SaaS products in HR tech, maritime software, and enterprise tools. My work bridges usability and complexity — helping teams design faster, ship with confidence, and measure real impact.
Having worked in startups and large organizations alike, from being the Founding Designer at Mart to leading platform redesigns at Workable and 90POE, I’ve gained deep experience collaborating across functions — aligning design, engineering, and business goals to deliver measurable outcomes like 400% adoption and 200% higher engagement.
Having worked in startups and large organizations alike, from being the Founding Designer at Mart to leading platform redesigns at Workable and 90POE, I’ve gained deep experience collaborating across functions — aligning design, engineering, and business goals to deliver measurable outcomes like 400% adoption and 200% higher engagement.
I’m motivated by clarity, accessibility, and long-term impact. I design for adoption, not aesthetics. I am building products that simplify complex workflows, empower users, and scale design culture through systems and mentorship.
I’m motivated by clarity, accessibility, and long-term impact. I design for adoption, not aesthetics. I am building products that simplify complex workflows, empower users, and scale design culture through systems and mentorship.
Senior Product Designer
90POE
2021 - Present
Senior Product Designer
90POE
2021 - Present
Senior Product Designer
90POE
2021 - Present
Product Designer
Workable
2019 - 2021
Product Designer
Workable
2019 - 2021
Product Designer
Workable
2019 - 2021
Lead Product Designer
Mart
2019 - 2019
Lead Product Designer
Mart
2019 - 2019
Lead Product Designer
Mart
2019 - 2019
UI/UX Designer
Linakis Digital
2018 - 2019
UI/UX Designer
Linakis Digital
2018 - 2019
UI/UX Designer
Linakis Digital
2018 - 2019
UI/UX Designer
Monospace Web Labs
2018 - 2018
UI/UX Designer
Monospace Web Labs
2018 - 2018
UI/UX Designer
Monospace Web Labs
2018 - 2018
UI/UX Designer
Mind-Alliance
2018 - 2018
UI/UX Designer
Mind-Alliance
2018 - 2018
UI/UX Designer
Mind-Alliance
2018 - 2018
MY DESIGN PHILOSHOPY
Core Values That Drive My Work
Design bridges user needs and business goals
Design connects users with business objectives, balancing aesthetics with function. I create solutions that meet real needs while driving measurable business results.
Design bridges user needs and business goals
Design connects users with business objectives, balancing aesthetics with function. I create solutions that meet real needs while driving measurable business results.
Design bridges user needs and business goals
Design connects users with business objectives, balancing aesthetics with function. I create solutions that meet real needs while driving measurable business results.
Iterative design for continuous improvement
I believe in constant iteration. Through prototyping and user testing, I refine designs over time, ensuring products evolve to meet both user and business demands.
Iterative design for continuous improvement
I believe in constant iteration. Through prototyping and user testing, I refine designs over time, ensuring products evolve to meet both user and business demands.
Iterative design for continuous improvement
I believe in constant iteration. Through prototyping and user testing, I refine designs over time, ensuring products evolve to meet both user and business demands.
Simplicity in design, complexity in thinking
I simplify complex systems to create intuitive experiences. By applying design thinking and user research, I make sophisticated technology accessible and user-friendly.
Simplicity in design, complexity in thinking
I simplify complex systems to create intuitive experiences. By applying design thinking and user research, I make sophisticated technology accessible and user-friendly.
Simplicity in design, complexity in thinking
I simplify complex systems to create intuitive experiences. By applying design thinking and user research, I make sophisticated technology accessible and user-friendly.
Collaboration drives innovation
Great design is a team effort. By collaborating closely with cross-functional teams I ensure that design decisions align with technical feasibility and business goals, driving innovation and success.
Collaboration drives innovation
Great design is a team effort. By collaborating closely with cross-functional teams I ensure that design decisions align with technical feasibility and business goals, driving innovation and success.
Collaboration drives innovation
Great design is a team effort. By collaborating closely with cross-functional teams I ensure that design decisions align with technical feasibility and business goals, driving innovation and success.
Accessibility is non-negotiable
I believe that design should be inclusive and accessible to all users. By following best practices in accessibility, I ensure that products are usable by everyone, regardless of ability, making technology more inclusive and empowering.
Accessibility is non-negotiable
I believe that design should be inclusive and accessible to all users. By following best practices in accessibility, I ensure that products are usable by everyone, regardless of ability, making technology more inclusive and empowering.
Accessibility is non-negotiable
I believe that design should be inclusive and accessible to all users. By following best practices in accessibility, I ensure that products are usable by everyone, regardless of ability, making technology more inclusive and empowering.
Data-informed design decisions
Design decisions should be informed by data. I leverage user research, A/B testing, and analytics to create products that not only look good but perform well, ensuring user satisfaction and business growth.
Data-informed design decisions
Design decisions should be informed by data. I leverage user research, A/B testing, and analytics to create products that not only look good but perform well, ensuring user satisfaction and business growth.
Data-informed design decisions
Design decisions should be informed by data. I leverage user research, A/B testing, and analytics to create products that not only look good but perform well, ensuring user satisfaction and business growth.
SELECTED CASE STUDIES
I’m passionate about the power of design to drive innovation and solve real problems.
Turning Complex Estimations into Clear Decisions
Redesigned voyage estimation tool that drove 400% adoption, 200% higher engagement.
Ninety Percent of Everything (90POE)
Maritime
Enterprise UX
Accessibility
Turning Complex Estimations into Clear Decisions
Redesigned voyage estimation tool that drove 400% adoption, 200% higher engagement.
Ninety Percent of Everything (90POE)
Maritime
Enterprise UX
Accessibility
Turning Complex Estimations into Clear Decisions
Redesigned voyage estimation tool that drove 400% adoption, 200% higher engagement.
Ninety Percent of Everything (90POE)
Maritime
Enterprise UX
Accessibility
Redesigning the Beating Heart of the ATS
Redesigned hiring workflows that delivered 3× faster uploads and 40% quicker recruiter actions.
Workable
HR Tech
SaaS
Workflow Optimization
Redesigning the Beating Heart of the ATS
Redesigned hiring workflows that delivered 3× faster uploads and 40% quicker recruiter actions.
Workable
HR Tech
SaaS
Workflow Optimization
Redesigning the Beating Heart of the ATS
Redesigned hiring workflows that delivered 3× faster uploads and 40% quicker recruiter actions.
Workable
HR Tech
SaaS
Workflow Optimization